General, PR
Laurie Prescott
What’s out for 2024?
What’s out for 2024?
Digital, Communications, PR
Laurie Prescott
Introducing, in the red corner, Artificial ...

There is a lot of chatter (pun completely intentional) about the role that AI can play in the world of PR. Some are even talking about chatbots like ChatGPT sounding the death knell of the public relations profession. Setting aside the moral question of effectively plagiarising what has gone before, as well as the Terminator-like world-ending scenarios being sounded in some quarters at the mere mention of AI, how worried should a PR practitioner be at their potential to be replaced by M3GAN? (The office would certainly be a more dangerous place if new PR recruits started acting up like the eponymous ‘bot in Amazon Prime’s latest horror offering).

Introducing, in the red corner, Artificial Intelligence...
Communications, Design
Laurie Prescott
Print – Cutting through the noise

With the proliferation of online media you could be forgiven for thinking that print is on the wane. In reality, what is actually happening is that printed promotional material, particularly when it is used creatively, is increasingly providing the opportunity to cut through the digital information overload that we are all experiencing.

Print – Cutting through the noise
PR
wp-admin
The impact of Artificial Intelligence on PR

CIPR recently carried out research into Artificial Intelligence and its effect on PR and wider business. The result is a look at the potential impact of the technological developments on skills in the industry.

Communications

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Introducing, in the red corner, Artificial Intelligence...

, ,
Introducing, in the red corner, Artificial Intelligence...

There is a lot of chatter (pun completely intentional) about the role that AI can play in the world of PR. Some are even talking about chatbots like ChatGPT sounding the death knell of the public relations profession. Setting aside the moral question of effectively plagiarising what has gone before, as well as the Terminator-like world-ending scenarios being sounded in some quarters at the mere mention of AI, how worried should a PR practitioner be at their potential to be replaced by M3GAN? (The office would certainly be a more dangerous place if new PR recruits started acting up like the eponymous ‘bot in Amazon Prime’s latest horror offering).