There is a lot of chatter (pun completely intentional) about the role that AI can play in the world of PR. Some are even talking about chatbots like ChatGPT sounding the death knell of the public relations profession. Setting aside the moral question of effectively plagiarising what has gone before, as well as the Terminator-like world-ending scenarios being sounded in some quarters at the mere mention of AI, how worried should a PR practitioner be at their potential to be replaced by M3GAN? (The office would certainly be a more dangerous place if new PR recruits started acting up like the eponymous ‘bot in Amazon Prime’s latest horror offering).
With the proliferation of online media you could be forgiven for thinking that print is on the wane. In reality, what is actually happening is that printed promotional material, particularly when it is used creatively, is increasingly providing the opportunity to cut through the digital information overload that we are all experiencing.
The Chartered Institute of Public Relations has recently published a guide on best practice for politicians when using Twitter. The guidelines are universal for any professional person or company, so we’ve adapted the guide slightly and produced a guide on tweeting. It can be daunting to join a social media platform, so we’ve gone right back to basics
This year’s Paris Air Show was the 51st to take place - the event is over a hundred years old, making it the longest running aerospace show. The event was open from 15th to 21st of June; the first four days were reserved for trade visitors, followed by three days that were open to the general public. There were 130 aircraft including Falcon8X, Dassualt Aviation’s latest business jet which was in fact only shown to the public for the first time at the show. The Airbus A350 and A400M were also shown for the first time at the show.
Chandni Unka, a University of Wolverhampton graduate, has been interning with us as a PR Account Executive. Here, Chandni gives us her perspective on her experiences during her time at Shaw & Underwood. We’ve been so delighted with Chandni’s performance that she is joining the team as a full-time member of staff.
Shaw & Underwood had managed trade show exhibitions for McAlpine in the UK and Spain and the ISH 2015 stand project was to build on the successes of previous years.
Following a briefing that took place in summer 2014, Shaw & Underwood was made responsible for the design, procurement and manufacture of the stand, tasked with all on-site contractor liaison, supervision and collation of literature assets from the global McAlpine distributor network, booking of hospitality staff and management of on-stand catering. In addition, Shaw & Underwood was responsible for the organisation of an on-stand party on the second evening of the event.
The use of mobile technology has changed significantly in recent years and we hear the claim more and more often that people ‘cannot live’ without their smartphones. Thanks to considerable ongoing technological developments, smartphones have become pocket-sized personal assistants. People increasingly rely on smartphones to record essential information for the day-to-day running of their lives. But what implications do these developments hold for how people consume media?
The Chartered Institution of Public Relations (CIPR), is the official body for PR practitioners. Though it is not essential to be a CIPR member to practice PR, being a part of it demonstrates that practitioners follow an ethical code and strive to continually raise standards in public relations. The new CIPR Manifesto aims to create an open debate ahead of the General Election in May 2015. By looking at seven different areas, the CIPR’s aim is to pick out the challenges that lie within these areas for the next UK government to address. By encouraging an informative and open debate, the CIPR is looking to have a public discussion that would eventually inform a set of policie
