There is a lot of chatter (pun completely intentional) about the role that AI can play in the world of PR. Some are even talking about chatbots like ChatGPT sounding the death knell of the public relations profession. Setting aside the moral question of effectively plagiarising what has gone before, as well as the Terminator-like world-ending scenarios being sounded in some quarters at the mere mention of AI, how worried should a PR practitioner be at their potential to be replaced by M3GAN? (The office would certainly be a more dangerous place if new PR recruits started acting up like the eponymous ‘bot in Amazon Prime’s latest horror offering).
With the proliferation of online media you could be forgiven for thinking that print is on the wane. In reality, what is actually happening is that printed promotional material, particularly when it is used creatively, is increasingly providing the opportunity to cut through the digital information overload that we are all experiencing.
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The Chartered Institute of Public Relations has recently published a guide on best practice for politicians when using Twitter. The guidelines are universal for any professional person or company, so we’ve adapted the guide slightly and produced a guide on tweeting. It can be daunting to join a social media platform, so we’ve gone right back to basics
This year’s Paris Air Show was the 51st to take place - the event is over a hundred years old, making it the longest running aerospace show. The event was open from 15th to 21st of June; the first four days were reserved for trade visitors, followed by three days that were open to the general public. There were 130 aircraft including Falcon8X, Dassualt Aviation’s latest business jet which was in fact only shown to the public for the first time at the show. The Airbus A350 and A400M were also shown for the first time at the show.
Follow these steps to smooth the Crisis PR Management process.
Anticipate crisis
By setting up early warning systems, it is easier to identify situations that might cause problems further down the line. Communications teams should always closely monitor the digital space using the appropriate tools to ease the crisis PR management process.
In these tough economic times, organisations are under pressure to tighten budgets with each pound that is spent under strict scrutiny. It is no secret that the Communications department and in turn, the PR agency are often the first areas to experience cut-backs. When evaluating out-goings, top-level management might review the spend on PR and deem this an expendable cost - but they tread a dangerous path.
We have moved and you can now find us at our new address: Shaw & Underwood, Suite 5, The Cloisters, 11-12, George Road, Edgbaston, Birmingham, B15 1NP UK
Call us on our new number +44(0) 121 454 5584. Our fax number has also changed, it is: +44 (0) 121 454 2094.
We hope to speak to you soon!
The perceived difficulties in quantifying the results of a PR campaign are many and varied. Often PR firms bury their heads in the sand, avoiding implementing the tools needed to gauge the success of public relations efforts. Whether it is through a lack of time, lack of understanding of the role PR plays, or simply insufficient resources, all too often measuring the results of a campaign is secondary to writing articles and communicating with the media.
