There is a lot of chatter (pun completely intentional) about the role that AI can play in the world of PR. Some are even talking about chatbots like ChatGPT sounding the death knell of the public relations profession. Setting aside the moral question of effectively plagiarising what has gone before, as well as the Terminator-like world-ending scenarios being sounded in some quarters at the mere mention of AI, how worried should a PR practitioner be at their potential to be replaced by M3GAN? (The office would certainly be a more dangerous place if new PR recruits started acting up like the eponymous ‘bot in Amazon Prime’s latest horror offering).
With the proliferation of online media you could be forgiven for thinking that print is on the wane. In reality, what is actually happening is that printed promotional material, particularly when it is used creatively, is increasingly providing the opportunity to cut through the digital information overload that we are all experiencing.
We have moved and you can now find us at our new address: Shaw & Underwood, Suite 5, The Cloisters, 11-12, George Road, Edgbaston, Birmingham, B15 1NP UK
Call us on our new number +44(0) 121 454 5584. Our fax number has also changed, it is: +44 (0) 121 454 2094.
We hope to speak to you soon!
From 10th March 2014, our new address will be: Suite 5, The Cloisters, 11-13 George Road, Edgbaston, Birmingham, B15 1NP.
Our new phone number will be 0121 454 5584, starting from 10th March.
Online reputation management (ORM) is vital in handling your company’s image in a digital world. As people increasingly turn to Google as their first port-of-call when searching for a supplier, any negative reviews or search results can have a harmful effect on how your company is perceived and essentially, your bottom line.
As well as tackling negative reviews, online reputation management can help positive business news and client interactions reach the more popular search results pages.
The perceived difficulties in quantifying the results of a PR campaign are many and varied. Often PR firms bury their heads in the sand, avoiding implementing the tools needed to gauge the success of public relations efforts. Whether it is through a lack of time, lack of understanding of the role PR plays, or simply insufficient resources, all too often measuring the results of a campaign is secondary to writing articles and communicating with the media.
Although a relatively young phenomenon, social media is becoming an increasingly important aspect of business communication strategies. While the medium was seen by some as a ‘fad’ when it first came about, perceptions have now changed and marketers are realising the importance of social media and the potential that can be uncovered by having a watertight social media strategy in place.
If you've spied what looks like a bar code that has escaped from a supermarket shelf and wondered what it is doing on a poster, an ad, a piece of marketing literature, or even a lorry as it speeds past you on the motorway, then chances are it’s a QR Code. The QR code, or Quick Response code, is designed to provide a quick and easy link to a website or other online material. By using an app on a smartphone (many are available free of charge) and simply scanning the code, you are instantly taken to the relevant online message. We’ve used one on our own website so that you can easily pick up where we are, store the map in your ‘phone and come and see us as often as you like! We’re increasingly using them for clients, so if you’re interested in seeing how they can work for you, get in touch (via your smartphone or otherwise…)
