There is a lot of chatter (pun completely intentional) about the role that AI can play in the world of PR. Some are even talking about chatbots like ChatGPT sounding the death knell of the public relations profession. Setting aside the moral question of effectively plagiarising what has gone before, as well as the Terminator-like world-ending scenarios being sounded in some quarters at the mere mention of AI, how worried should a PR practitioner be at their potential to be replaced by M3GAN? (The office would certainly be a more dangerous place if new PR recruits started acting up like the eponymous ‘bot in Amazon Prime’s latest horror offering).
With the proliferation of online media you could be forgiven for thinking that print is on the wane. In reality, what is actually happening is that printed promotional material, particularly when it is used creatively, is increasingly providing the opportunity to cut through the digital information overload that we are all experiencing.
The Chartered Institute of Public Relations has recently published a guide on best practice for politicians when using Twitter. The guidelines are universal for any professional person or company, so we’ve adapted the guide slightly and produced a guide on tweeting. It can be daunting to join a social media platform, so we’ve gone right back to basics
The Aerospace & Defence Meetings in Warsaw, Poland start on May 11th 2015. The industry event is a two and a half day programme which consists of one-to-one meetings, workshops, seminars and key conferences. This event differs from other exhibitions as it is a bespoke, business-to-business matchmaking platform that offers opportunities for networking in the aerospace and defence sector. Shaw & Underwood has two clients taking part at the exhibition this year, Amari Aerospace and Wilsons Metals.
Chandni Unka, a University of Wolverhampton graduate, has been interning with us as a PR Account Executive. Here, Chandni gives us her perspective on her experiences during her time at Shaw & Underwood. We’ve been so delighted with Chandni’s performance that she is joining the team as a full-time member of staff.
There’s a new advertising and PR agency on the Calthorpe Estate following the relocation of Shaw & Underwood to The Cloisters on George Road. As the oldest established communications agency in Birmingham, the Shaw & Underwood name is known to many (hence the retention of the name by the current team of Directors), with the company having worked for clients throughout the UK and overseas for over 60 years.
The Interfood stand at Foodex this year was the most ambitious yet at the flagship industry exhibition. Augmenting nearly 400sqm of static exhibits, the Interfood stand featured 4 ‘Information Totems’ which used touch-screen technology that enabled visitors to the exhibition the ability to see over 40 working machines in both real and virtual production facilities.
