General, PR
Laurie Prescott
What’s out for 2024?
What’s out for 2024?
Digital, Communications, PR
Laurie Prescott
Introducing, in the red corner, Artificial ...

There is a lot of chatter (pun completely intentional) about the role that AI can play in the world of PR. Some are even talking about chatbots like ChatGPT sounding the death knell of the public relations profession. Setting aside the moral question of effectively plagiarising what has gone before, as well as the Terminator-like world-ending scenarios being sounded in some quarters at the mere mention of AI, how worried should a PR practitioner be at their potential to be replaced by M3GAN? (The office would certainly be a more dangerous place if new PR recruits started acting up like the eponymous ‘bot in Amazon Prime’s latest horror offering).

Introducing, in the red corner, Artificial Intelligence...
Communications, Design
Laurie Prescott
Print – Cutting through the noise

With the proliferation of online media you could be forgiven for thinking that print is on the wane. In reality, what is actually happening is that printed promotional material, particularly when it is used creatively, is increasingly providing the opportunity to cut through the digital information overload that we are all experiencing.

Print – Cutting through the noise
PR
wp-admin
The impact of Artificial Intelligence on PR

CIPR recently carried out research into Artificial Intelligence and its effect on PR and wider business. The result is a look at the potential impact of the technological developments on skills in the industry.

birmingham

McAlpine & Co at ISH 2015

McAlpine & Co at ISH 2015

Shaw & Underwood had managed trade show exhibitions for McAlpine in the UK and Spain and the ISH 2015 stand project was to build on the successes of previous years.

Following a briefing that took place in summer 2014, Shaw & Underwood was made responsible for the design, procurement and manufacture of the stand, tasked with all on-site contractor liaison, supervision and collation of literature assets from the global McAlpine distributor network, booking of hospitality staff and management of on-stand catering. In addition, Shaw & Underwood was responsible for the organisation of an on-stand party on the second evening of the event.

The impact of mobile technology on communications

The impact of mobile technology on communications

The use of mobile technology has changed significantly in recent years and we hear the claim more and more often that people ‘cannot live’ without their smartphones. Thanks to considerable ongoing technological developments, smartphones have become pocket-sized personal assistants. People increasingly rely on smartphones to record essential information for the day-to-day running of their lives. But what implications do these developments hold for how people consume media?

CIPR Manifesto

CIPR Manifesto

The Chartered Institution of Public Relations (CIPR), is the official body for PR practitioners. Though it is not essential to be a CIPR member to practice PR, being a part of it demonstrates that practitioners follow an ethical code and strive to continually raise standards in public relations. The new CIPR Manifesto aims to create an open debate ahead of the General Election in May 2015. By looking at seven different areas, the CIPR’s aim is to pick out the challenges that lie within these areas for the next UK government to address. By encouraging an informative and open debate, the CIPR is looking to have a public discussion that would eventually inform a set of policie

Intern Profile

Intern Profile

This week we've welcomed a new member to the team. Chandni Unka has just completed a degree in Media & Cultural Studies at the University of Wolverhampton. Chandni has joined us for an internship as a PR Account Executive and we thought we'd ask her a few questions to get to know her better. We'll catch up with Chandni again at the end of her internship and see how she found the experience at S&U.

The not-so-new agency on the block

The not-so-new agency on the block

There’s a new advertising and PR agency on the Calthorpe Estate following the relocation of Shaw & Underwood to The Cloisters on George Road. As the oldest established communications agency in Birmingham, the Shaw & Underwood name is known to many (hence the retention of the name by the current team of Directors), with the company having worked for clients throughout the UK and overseas for over 60 years.