There is a lot of chatter (pun completely intentional) about the role that AI can play in the world of PR. Some are even talking about chatbots like ChatGPT sounding the death knell of the public relations profession. Setting aside the moral question of effectively plagiarising what has gone before, as well as the Terminator-like world-ending scenarios being sounded in some quarters at the mere mention of AI, how worried should a PR practitioner be at their potential to be replaced by M3GAN? (The office would certainly be a more dangerous place if new PR recruits started acting up like the eponymous ‘bot in Amazon Prime’s latest horror offering).
With the proliferation of online media you could be forgiven for thinking that print is on the wane. In reality, what is actually happening is that printed promotional material, particularly when it is used creatively, is increasingly providing the opportunity to cut through the digital information overload that we are all experiencing.
The Interfood stand at Foodex this year was the most ambitious yet at the flagship industry exhibition. Augmenting nearly 400sqm of static exhibits, the Interfood stand featured 4 ‘Information Totems’ which used touch-screen technology that enabled visitors to the exhibition the ability to see over 40 working machines in both real and virtual production facilities.
If you've spied what looks like a bar code that has escaped from a supermarket shelf and wondered what it is doing on a poster, an ad, a piece of marketing literature, or even a lorry as it speeds past you on the motorway, then chances are it’s a QR Code. The QR code, or Quick Response code, is designed to provide a quick and easy link to a website or other online material. By using an app on a smartphone (many are available free of charge) and simply scanning the code, you are instantly taken to the relevant online message. We’ve used one on our own website so that you can easily pick up where we are, store the map in your ‘phone and come and see us as often as you like! We’re increasingly using them for clients, so if you’re interested in seeing how they can work for you, get in touch (via your smartphone or otherwise…)
