There is a lot of chatter (pun completely intentional) about the role that AI can play in the world of PR. Some are even talking about chatbots like ChatGPT sounding the death knell of the public relations profession. Setting aside the moral question of effectively plagiarising what has gone before, as well as the Terminator-like world-ending scenarios being sounded in some quarters at the mere mention of AI, how worried should a PR practitioner be at their potential to be replaced by M3GAN? (The office would certainly be a more dangerous place if new PR recruits started acting up like the eponymous ‘bot in Amazon Prime’s latest horror offering).
With the proliferation of online media you could be forgiven for thinking that print is on the wane. In reality, what is actually happening is that printed promotional material, particularly when it is used creatively, is increasingly providing the opportunity to cut through the digital information overload that we are all experiencing.
This week we've welcomed a new member to the team. Chandni Unka has just completed a degree in Media & Cultural Studies at the University of Wolverhampton. Chandni has joined us for an internship as a PR Account Executive and we thought we'd ask her a few questions to get to know her better. We'll catch up with Chandni again at the end of her internship and see how she found the experience at S&U.
The Interfood stand at Foodex this year was the most ambitious yet at the flagship industry exhibition. Augmenting nearly 400sqm of static exhibits, the Interfood stand featured 4 ‘Information Totems’ which used touch-screen technology that enabled visitors to the exhibition the ability to see over 40 working machines in both real and virtual production facilities.
Online reputation management (ORM) is vital in handling your company’s image in a digital world. As people increasingly turn to Google as their first port-of-call when searching for a supplier, any negative reviews or search results can have a harmful effect on how your company is perceived and essentially, your bottom line.
As well as tackling negative reviews, online reputation management can help positive business news and client interactions reach the more popular search results pages.
The perceived difficulties in quantifying the results of a PR campaign are many and varied. Often PR firms bury their heads in the sand, avoiding implementing the tools needed to gauge the success of public relations efforts. Whether it is through a lack of time, lack of understanding of the role PR plays, or simply insufficient resources, all too often measuring the results of a campaign is secondary to writing articles and communicating with the media.
Although a relatively young phenomenon, social media is becoming an increasingly important aspect of business communication strategies. While the medium was seen by some as a ‘fad’ when it first came about, perceptions have now changed and marketers are realising the importance of social media and the potential that can be uncovered by having a watertight social media strategy in place.
