evaluation

Quantifying success in PR

Quantifying success in PR

The perceived difficulties in quantifying the results of a PR campaign are many and varied. Often PR firms bury their heads in the sand, avoiding implementing the tools needed to gauge the success of public relations efforts. Whether it is through a lack of time, lack of understanding of the role PR plays, or simply insufficient resources, all too often measuring the results of a campaign is secondary to writing articles and communicating with the media.