online

Reputation management in the digital age

Reputation management in the digital age

Online reputation management (ORM) is vital in handling your company’s image in a digital world. As people increasingly turn to Google as their first port-of-call when searching for a supplier, any negative reviews or search results can have a harmful effect on how your company is perceived and essentially, your bottom line.

As well as tackling negative reviews, online reputation management can help positive business news and client interactions reach the more popular search results pages.

Quantifying success in PR

Quantifying success in PR

The perceived difficulties in quantifying the results of a PR campaign are many and varied. Often PR firms bury their heads in the sand, avoiding implementing the tools needed to gauge the success of public relations efforts. Whether it is through a lack of time, lack of understanding of the role PR plays, or simply insufficient resources, all too often measuring the results of a campaign is secondary to writing articles and communicating with the media.