General, PR
Laurie Prescott
What’s out for 2024?
What’s out for 2024?
Digital, Communications, PR
Laurie Prescott
Introducing, in the red corner, Artificial ...

There is a lot of chatter (pun completely intentional) about the role that AI can play in the world of PR. Some are even talking about chatbots like ChatGPT sounding the death knell of the public relations profession. Setting aside the moral question of effectively plagiarising what has gone before, as well as the Terminator-like world-ending scenarios being sounded in some quarters at the mere mention of AI, how worried should a PR practitioner be at their potential to be replaced by M3GAN? (The office would certainly be a more dangerous place if new PR recruits started acting up like the eponymous ‘bot in Amazon Prime’s latest horror offering).

Introducing, in the red corner, Artificial Intelligence...
Communications, Design
Laurie Prescott
Print – Cutting through the noise

With the proliferation of online media you could be forgiven for thinking that print is on the wane. In reality, what is actually happening is that printed promotional material, particularly when it is used creatively, is increasingly providing the opportunity to cut through the digital information overload that we are all experiencing.

Print – Cutting through the noise
PR
wp-admin
The impact of Artificial Intelligence on PR

CIPR recently carried out research into Artificial Intelligence and its effect on PR and wider business. The result is a look at the potential impact of the technological developments on skills in the industry.

exhibition

McAlpine & Co at ISH 2015

McAlpine & Co at ISH 2015

Shaw & Underwood had managed trade show exhibitions for McAlpine in the UK and Spain and the ISH 2015 stand project was to build on the successes of previous years.

Following a briefing that took place in summer 2014, Shaw & Underwood was made responsible for the design, procurement and manufacture of the stand, tasked with all on-site contractor liaison, supervision and collation of literature assets from the global McAlpine distributor network, booking of hospitality staff and management of on-stand catering. In addition, Shaw & Underwood was responsible for the organisation of an on-stand party on the second evening of the event.

Foodex - Exhibition stand design

Foodex - Exhibition stand design

The Interfood stand at Foodex this year was the most ambitious yet at the flagship industry exhibition. Augmenting nearly 400sqm of static exhibits, the Interfood stand featured 4 ‘Information Totems’ which used touch-screen technology that enabled visitors to the exhibition the ability to see over 40 working machines in both real and virtual production facilities.